MBA- Marketing

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MBA- Marketing

Programme overview

The MBA Marketing programme emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, promotion, pricing) to consumer needs. Participants will gain a proficiency in the latest methods and concepts for understanding customer behaviour and for devising effective marketing strategies to create a competitive advantage in their respective industries. Hence, participants will develop a comprehensive and profoundly ‘integrative’ knowledge of marketing by acquiring a critical perspective on the practical application of marketing management theory.

Course Structure

Year 1

Semester 1 Semester 2
CODE/COURSE TITLE CREDIT CODE/COURSE TITLE CREDIT
GBUS710: Managing Organization 3 GBUS714: Business Economics 3
GBUS711: Accounting for Decision-Making 3 GBUS715: Information Systems 3
GBUS712: Analytic Skills for Decision-Making 3 GBUS713: Business Environment 3

Year 2

Semester 1 Semester 2
CODE/COURSE TITLE CREDIT CODE/COURSE TITLE CREDIT
GBUS716: Marketing Management 3 MKTG701: Marketing Communications 3
US717: Managing Operations 3 SCMT705: Supply Chain Management 3
GBUS718: Managerial Finance 3 MKTG702: Services Marketing 3

Year 3

Semester 3
CODE/COURSE TITLE CREDIT
MKTG703: Strategic Marketing 3
MKTG705: Marketing Research 3
GBUS720: Strategic Management 3
GBUS700: PROJECT 6

CONTACTS

Programme Coordinator Secretariat
Dr Bernard Acquah-Obeng
Email: bacquah-obeng@gimpa.edu.gh
Tel: 0302401681 Ext 1107
Email: gradsch@gimpa.edu.gh
Tel: 0302401681 Ext 2219
Office Location: Graduate School Secretariat
Room 215/216, Syndicate
Block (SB)
Business School

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